Outside sales and partnerships
Outside sales and partnerships: C-level outreach, sponsorship sales and enterprise telecom accounts, run through relationships and a written pipeline.
Outside sales and partnerships, in plain terms.
Outside sales is selling in person, through relationships. It covers C-level outreach, sponsorship sales, enterprise accounts and retained partnerships, run from a pipeline that is written down so anyone on the team can read it at a glance.
In the field's own terms.
Practice
- Consultative selling
- C-level and CMO partnerships
- Agency-of-Record-style partnership sales
- Sponsorship prospectus and tier design
- Naming-rights and presenting-sponsor sales
- Enterprise telecom sales
- Pipeline management in a CRM
- Negotiation and retained partnership management
What the work covered
- Direct corporate business accounts at AT&T, 2023 to 2024
- Sponsorship and partnership programs with automotive and luxury retail brands
The deliverable.
Introductions that come through relationships, a prospectus that prices what a partner receives, and a pipeline you can read at a glance.
No surprises.
What is consultative selling?+
Consultative selling starts with the buyer’s situation and problem, not the product. The seller asks, listens, then recommends. It suits large accounts and partnerships, where the decision has many people in it.
How do you sell a sponsorship?+
With a prospectus that states the audience and what each level receives, a price for each level, and a report after the event. See the events lane for the tiers.
Tell us the bottleneck.
We’ll show you the machine.
Introductions that come through relationships, a prospectus that prices what a partner receives, and a pipeline you can read at a glance.